Black Friday is the Friday after Thanksgiving, when Christmas shopping season begins. Black Friday, as a term, originated in Philadelphia in the 60s to refer to the traffic associated with the biggest shopping day of the year.
This is how Black Friday works. Retailers distribute ads in Thanksgiving newspapers of crazy deals. You have to arrive sometimes between 3:00 AM and 6:00 AM to take advantage of the specials. They’re often called “doorbusters”. These sales are so cheap, the companies are either losing money or making practically nothing on every sale.
These sales are known as “loss leaders”. They are designed to get your attention and get you into the store. Odds are you’ll have your eyes set on one item and when you get to the store it’s sold out. These items are often in very limited quantities. But you’re already at the store with a shopping list so you’re going to buy everything else you had to buy that day.
One way or another, they will get money out of you.  |
| The Toys R Us Black Friday ad |
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